Why is an Italian film ripping off the poster for The Borderlands?

Am I missing something here? This is the poster for Elliot Goldner's acclaimed British horror feature The Borderlands:

Here's the same design on the German DVD:

And the Italian DVD:

And here's exactly the same design on the British DVD sleeve for an Italian horror film called Back from Hell. Right down to the 'Evil has a new form' tag-line.

Meanwhile the British DVD of The Borderlands uses this instead: